BA Degree: Multimedia Design
SAQA ID: 71672, 360 Credits, NQF 7
The BA Multimedia Design degree is a 360 credit point qualification at NQF level 7 and consists of three years of full time study. The purpose of the programme is to develop students into competent and employable designers that specialise in digital screen-based communication including motion based visual communication systems and interactive design. The programme emphasises the ability to form, create and rationalise both design and theoretical argument, as well as the ability to implement and critique digital design processes, and realise the potential of technology as a tool for communication. The programme further provides a theoretical and practical foundation in digital communication for further study.
Features and Benefits
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Learn critical industry-required skills plus the industry-standard software suite including Adobe Photoshop, Adobe Illustrator, and Adobe InDesign with a 1-year student license.
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Get a free Office 365 Education A1 license, valid for the duration of your studies.
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Access to on-campus HP Latex 115 Large format printer and printing press.
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Showcase of student work at our annual design showcase and annual Date Night where potential industry partners are invited.
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Access to local and international student award entries
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Industry exposure from top industry key players
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Job placement assistance through our industry network and online recruitment portal, exclusively available to The Greenside Design Center.
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Access to our on-campus specialised labs. This programme incorporates our MakersLab and VRLab
- Specialized LabMakersLab
- Specialized LabVRLab
The MakersLab gives students the chance to see their designs, ideas and innovations become a reality.
Learn MoreAn interactive space that helps students explore the use of Virtual and Augmented Reality in the visualizing and presentation of data.
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Admission Requirements
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NQF 4 with 50% in English and a Bachelor's pass (Competency in the English language)
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Completed Higher Certificate programme - NQF4. (Greenside Design Center)
Articulation Options
On successful completion of this qualification, you can articulate into the
Hardware Requirements
Please note that you are required to have your own computer for this qualification. AIE, in partnership with Dell and TripleH committed to supplying every student with a Dell laptop to support our DigitalCampus initiative. Available exclusively to AIE students, devices can now be financed with your tuition fees. We provide three models:
- HIGHHigh Spec, Dell G15 5535, AMD Ryzen 5, 32GB
OUT OF STOCK - R26 800.00 Learn More
Same foundation, more memory...for those who want to get a little more serious.
Dell G15 5535, AMD RYZEN 5, 32GB | AMD Ryzen 5 7640HS, (22 MB Cache, 6 Core, up to 5.0 GHz) | 32GB (2 x 16GB), DDR5 Non-ECC RAM | Nvidia GeForce RTX3050 6GB GDDR6 Graphics Memory | M.2 512GB PCIe NVMe SSD | 15.6" FHD (1920 x 1080) 120hz Refresh Rate, Anti-Glare LED Backlight Display, Camera & Microphone | Windows 11 Pro
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Pricing & Payment Options
NEW SECTION -
Duration
Full Time
- Full Time, Contact Learning (Hybrid), 360 Credits, 3 Years
* All credits are achieved via your study duration at the institute, studio time and project-based assignments.
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Career Options
- Multimedia Designer
- Digital Logo Designer
- Animated Logo Designer
- 2D Animator
- Game Design
- Web Designer
- App Designer
- Marketing Manager
- Motion designers
- Motion graphics animators.
- Motion graphics designers
- User Experience design /UX Designer
- User Interface designer /UI designer
- Data analyst
- User Interface designer
- User Experience designer
- Social Media strategist
- Front-end developer
- ENROL NOW
Our Learning Methods
Our learning methods is a technology mediated delivery model, focused on flexibility, accessibility, and academic support to provide the ultimate learning experience without compromising teaching time and quality.
#Flexibility
#AnywhereAnytime
#Accessibility
#StudentSupport
Full Time - Contact/Hybrid
Learning
A modern twist on traditional face-to-face, full-time learning. Our contact classes are delivered via Hybrid learning, providing students with the flexibility to attend on campus, virtually, or both.
Full Time, Online
Learning
Extending our reach with online only, full time learning. Our progressive technology platform and people-supported academic journey giving students access to our classes from anywhere in the world.
Part Time, Flexi Online
Learning
Designed for the working professional, our part time programmes provide you with the flexibility to manger your own schedule and pace of learning. Sessions are conducted after hours on selected weekdays, and on alternate Saturdays.
First Year:
- Principles and Theory of Design I
- Communications I
- Technology and Professional Practice I
- Critical Studies I
Second Year:
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Principles and Theory of Design II
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Communications II
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Technology and Professional Practice II
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Critical Studies II
Third Year (Exit Level):
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Principles and Theory of Design III
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Communications III
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Technology and Professional Practice III
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Critical Studies III
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CampusRegistration Close DateStart DateType
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10 February 202517 February 2025Full Time-Contact/Hybrid
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10 February 202517 February 2025Full Time-Contact/Hybrid
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10 February 202517 February 2025Full Time, Online
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10 February 202517 February 2025Part Time, Online